GOING LIVE · 07.04.26 · DES MOINES
The Auction Built for Project Cars

List your build.
Grow your Crew.
Send It.

A binding auction marketplace for project cars — built by builders, for builders. Launching Fourth of July weekend at the Goodguys Heartland Nationals.

  • Jul 4Launch day
  • 72 hrBinding auctions
  • 50 CrewUnlocks Send It
Get on the Waitlist →Apply as Founding Builder
How It Works

Three steps. That's the whole thing.

Project cars don't trade like used Hondas. So the flow doesn't either. Whether you're a pro shop, a weekend fabricator, or a garage builder one weld away from done — same three steps.

01 · GARAGE

A name and a face behind every project

Every Garage is a real person — pro shop, weekend builder, hobbyist, doesn't matter. Every project shows the photos, the walk-around video, and the Build Sheet: what's done, what's left, what's missing. Seller sets a Launch Price.

SELLER POSTS · BUYER BROWSES
02 · CREW

Crew earns the right to pull the trigger.

Buyers join a project's Crew to get on the trigger. Once Crew hits the seller's threshold (50 by default), Send It unlocks for everyone in the Crew. No Crew, no auction. Not in the Crew? You watch the auction like the rest of the public.

SELLER WAITS · BUYER JOINS CREW
03 · SEND IT

A buyer pulls the trigger. Sale is guaranteed.

Send It is a buyer button. The first Crew member to hit it places a binding opening bid at the Launch Price and fires a 72-hour auction. That buyer is locked in at minimum the Launch Price; higher bids beat them out. Seller keeps 100%. Buyer pays a capped 10% premium.

BUYER FIRES · SELLER GETS PAID
The thing no other auction site does: once Crew fills and a buyer hits Send It, the sale is guaranteed. No relisting, no "didn't meet reserve," no auctions that close with zero bids. The trigger only gets pulled when a real buyer is already locked in.
A Glimpse

What The Lot
will look like.

Real listings, real builders, real Crew counts. This is what shows up when you walk through the front door on July 4.

Pass the Torch
'57 Chevy
Pro touring · Blue pearl · Shop fresh
Completion75%
Pick up where the original builder left off
Collecting Crew
'41 Plymouth Business Coupe
Primer · Bodywork in progress · Garage build
Crew22 / 50
28 more to unlock Send It
Send It Ready
'72 Blazer
Field find · Surface rust · Plow mount
Crew100 / 100
SEND IT$8,750
Seller can launch 72h auction at any time
Pass the Torch
'49 Chevrolet 3500
Show truck · Red over chrome · Heartland Nationals
Completion90%
Ready for the next owner to finish the details
The Moment

When Crew hits threshold, you Send It.

No "review your listing." No "are you sure?" pop-up. One click and the auction goes live.

01 · Crew Unlocked
Send It Ready
'41 Plymouth Business Coupe
Crew112 / 100
Floor Price$12,575
SEND IT$12,575
You hold the floor bid. Press to launch the 72-hour auction.
Press
02 · 72-Hour Auction
Live · 71h 42m
'41 Plymouth Business Coupe
Current Bid
$13,500
14 bids
9 bidders
$13,500@dustin_b2m ago
$13,000@iowafab8m ago
$12,575@kc_motors14m ago
PLACE BID$13,750+
Anti-snipe: last-minute bids extend the close by 2 minutes.
🔨
Bidding is binding. Sales are final.
When the gavel falls, you get the other party's info and close the deal like grown-ups — clean and direct
The Deal

What it actually costs.

$99
Listing Fee
Charged only when you Send It. Not for sitting. Not for Crew building.
10%
Buyer's Premium
Paid by the buyer on top of the winning bid. Capped at $5,000.
100%
To the Seller
Of the winning bid. We don't take a commission off your number.
72h
Auction Window
From Send It to gavel. Anti-snipe extends the close automatically.
Invite Only · Pre-Launch

Founding
Builders.

Fifty hand-picked builders seed The Lot before public launch. Fabricators, shops, and serious garage builders with real projects ready to list. You set the culture before anyone else walks in.

  • Early access two weeks before public launch (mid-June '26).
  • Ten single-use invite codes — bring your circle.
  • Permanent Founding Builder badge on your Garage. Server-rendered, non-spoofable.
  • Direct line to the team — your feedback shapes V1.
  • First 50 names go up at Goodguys Heartland Nationals. Show up. See it live.
Apply for a Slot →No fee to apply.
Response within 72 hours.
Why This Exists

A '67 Mustang fastback isn't a used couch. So we stopped building marketplaces that treat it like one.

Chad · Founder, Sell My Project · Rusty K5 Customs, Des Moines
The Waitlist

Don't miss the drop.

Going live July 4, 2026. Be on the list day one.

Join as
We email when something matters. No spam, no inbox clutter.